Selling is a Process

The idea behind sales training is to give us the communication tools that will help us to better communicate with and  understand others, to discover their specific needs, and to provide solutions to overcome  their unique obstacles and objectives to better lead them in the buying process.

The training time we invest can greatly increase our sales closing ratios, however these new skills can only be utilized if we have enough  prospective students to share our product benefits with. The effort and focus to get out and go get new leads is still a crucial part of our daily efforts.

When we look at the most successful studios we have it is always certain that we see a series of processes in place that are performed ritually every day. These activities insure a consistent lead source and opportunities to enroll new students. If we are to eat we must hunt, the man or woman who sits in a cabin, even if he has a quality rifle will go hungry if he doesn't leave that comfort and go search out and engage their potential bounty.If we are to succeed as Martial Art's professionals. We must search out and implement the day to day activities that produce theses results. There are alot of specific tasks and duties we can adopt to bring in a predictable amount of new prospective students, My challenge to you is to call around to the Top producing studios this week and ask what "a day in the life" of that studio looks like and be specific. The actual time spent prospecting or doing events, cold calls, following up with non-active students and sidewalk time will amaze some of you.

The benefits to your studio will be in direct proportion to your commitment to discover the Processes that make these studios great along with your follow through in scheduling and doing them consistently. Sometimes the best sales technique we can learn is to get out and get selling in the first place!